We are addicted to the transforming promises of new diets, shoes, beauty products, workout routines - yet what truly seduces? That crazy little thing called confidence

We cut carbs, we spend over $350 per month on our appearance, we nail our morning beauty routine, we spend hours in the gym perfecting the best workout for a great butt

In fact, when we want to make ourselves attractive, pretty much all of us tend to spend our time and money on our appearance without realising that the key thing which makes us attractive – and I mean really attractive – is self-confidence

Have you ever noticed how when someone is confident within themselves, they change the energy wherever they are

They are magnetic, we are drawn to them; we want to be their friend, to talk to them; and go out with them. Confidence lures people in and reflects our true nature. If we are dull and dreary, people will avoid us. If we are bright and vibrant, people will want to be around us. It’s that natural spotlight

Research confirms that someone who chooses to be confident has a real sense of who they are, what they bring and what they offer. They come into relationships ‘whole’, not in need of constant attention and affirmations. Those who lack confidence depend too much on the approval of others to feel good about themselves; this can be draining and really unattractive. I expect we all know people who look amazing on the outside, great hair, great figure, fabulous wardrobe – yet they are really not at all comfortable in their own skin – and once we hang out with them more, it actually starts to feel like hard work pretty quickly

A person who chooses to be confident is aware of their imperfections, is comfortable with them, and does not let them get in their way because they know they are enough - just as they are. Even the most confident people have bad days, but their beliefs, behaviours and mind-sets are fundamental in creating the poise and self-assurance that most people find super attractive

We are not talking arrogance here. The quietly confident, poised, self-assured person who is not afraid to show their vulnerability, usually wins over the brash self-assurance of the overconfident

People who Choose Confidence feel ready for life's experiences. When we're confident, we're more likely to move forward with people and opportunities — not back away from them. And if things don't work out at first, confidence helps us try again – we are confident in our capability, we are poised instead of anxious and stressed - so quite frankly, we are fun to be around – we create a positive halo effect on the people we hang out with and everyone benefits from our ability to be the best version of ourselves

What is fascinating is that if you are someone who does not feel confident, you are not alone. In fact over 20+ years working with 14,000 super talented people, we have observed that the vast majority of people are less confident than they could be about their value, their worth and what they offer – and we are talking about people who are deemed successful in the world’s eyes

So you can see there is a strong need for people to stop focussing solely on their external appearance and start equipping and empowering themselves with the mind-sets and tools to consistently and purposefully Choose Confidence

To help you do this, we have used our experience of working closely with these 14,000 outwardly successful people - senior execs, high performers, high potentials - to identify what stops people from Choosing Confidence and created an Upskill (our name for a course or masterclass) called Choosing Confidence. The Choosing Confidence Upskill has been designed to include the psychology, the models, the tools, the guidance, and the tips shared with these highly successful people to build their bench-strength in confidence. We bring you a practical step by step guide that equips you to consistently and purposefully Choose Confidence

Choosing Confidence is about knowing your worth, what you bring, what you offer - you will find Choosing Confidence helps you to regain the confidence which has been lost along the way, so you can grow into your own skin and be a first-rate version of yourself

See, you CAN choose that crazy little thing called confidence - now that’s really attractive!

Discover more about our Choosing Confidence Upskill HERE